Let’s take a look. To establish trust you have to spend a lot of time at the top of this funnel. Target the right client and begin to invest in a relationship. Build the trust and watch them slowly move into the top of your funnel. During this phase you are going to deeply invest in them. Developing relationships and establishing trust takes time, so expect this phase to move slowly and understand you are not in control of when the consumer is ready to buy. They will move through your funnel at their own pace and only when they are ready. The more you push the more likely you are to lose the client to a competitor. That is why it is critical to overfill your sales funnel. Once you have targeted the right client and established your prospect list, then overfill your funnel with your target client. Overfilling ensures you have enough volume giving you the patience to allow sales to close on the clients schedule not yours.

Once you finally close the sale your client clickfunnels discount┬ámoves into the “stem” of your new sales funnel. In a trust and value economy you have to sell small to sell big. Clients will most likely “try you on for size” before they commit to a bigger investment, so in this phase of the funnel you have to truly add value. You have to create an exceptional experience deepening the clients trust and establishing real value in their mind. It is important in this phase of the funnel that every member of your team understands they are in the sales business. Selling at this phase is everyone’s job. Anyone who touches, interacts, delivers a service for or indirectly impacts the client needs to be clear in their mind they all have the same goal – to create and amazing experience for this client. One bad apple here will certainly ruin all the time and work invested in this client.

From here the client moves to the “base” of the funnel. You have invested a lot of time, energy and resources to get to this point, but understand it was worth it. Clients who move to this level of the sales funnel love you, and they are ready to do more business with you and ready to sell for you. They trust you, believe in you, and most importantly truly understand the value your products and services have to offer. So, this may look like the end of the sales funnel, but in truth it is just the start of phase two. With all the hard work done, it is time to start deeply selling the relationship and deepening the trust and value you have with this client. Conversations to assess what additional needs or opportunities they have naturally lead to additional product sales and value add services. In addition, clients in this level of the sales funnel become advocates, your unpaid sales force. All you have to do is ask.

Yes, this economy has changed and your approach to sales needs to change with it. Work your new sales funnel, and I believe you will find selling in this new economy fun, easy and highly effective!